Campbell's can talk about its soups being "Mm! Mm! Good!" and promote its entire line.This is an example of:
A) macroeconomics
B) package uniformity
C) advertising economies
D) guerilla marketing
E) economies of scale

Question

Quizplus · Accepted Answer

Equivalent quality is considered an advantage because purchasers usually expect and believe that all products in a line are about equal in quality.

Campbell's Can Talk About Its Soups Being "Mm! Mm! Good!