Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:
A) marketing equity
B) product line
C) product mix
D) line depth
E) product modification

Question

Quizplus · Accepted Answer

An organization's product mix includes all of the products that it sells.

Most People Recognize Crayola as a Brand of Crayon,but Crayola