A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?
A) Contraction of the number of services offered by the utility company
B) Adding new services to its product line
C) Repositioning
D) Disintermediation
E) Use of product cannibalization

Question

Quizplus · Accepted Answer

Repositioning is a firm's attempt to change customer perceptions of a product.

A Regional Utility Company Needs to Change Consumers' Perceptions of Its