A Boston Diamond Distributor Has Developed the First Branded Diamond

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

A) take away trademark rights
B) build product identity and customer loyalty
C) create a catchy phrase to promote diamonds
D) combat the quality appeal of generic products
E) combat low-cost production of generic brands