A small chain of supermarkets in the western United States sells only manufacturers' brands.Which of the following is one of the arguments you could use to dissuade the supermarket chain owner from selling only manufacturers' brands?
A) A well-known manufacturers' brand will not enhance the chain's image.
B) Manufacturers rarely spend money advertising the brand name to consumers.
C) Manufacturers can decide to drop a brand or reseller at any time.
D) Manufacturers force the chain to carry a large in-store inventory.
E) Relying on the manufacturer or wholesaler to deliver a national brand quickly is optimistic at best.
Correct Answer:
Verified
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