Betty Crocker brand sells a Hershey's Ultimate Fudge cake mix that prominently features both the Betty Crocker and Hershey's names and logos on the box.This is an example of _____ cobranding.

Name: Betty Crocker brand sells a Hershey's Ultimate Fudge cake mix that prominently features both the Betty Crocker and Hershey's names and logos on the box.This is an example of _____ cobranding.
Brand: Quizplus
Rating: 5.0 (57 reviews)

Question

Quizplus · Accepted Answer

Cooperative branding occurs when two brands receive equal treatment and borrow from each other's brand equity.

Betty Crocker Brand Sells a Hershey's Ultimate Fudge Cake Mix