_____ uses research to focus the creative process in order to nurture a relationship between consumer and brand.
A) Empowerment
B) Account planning
C) Customer transformation
D) Relationship marketing
E) Relationship research

Question

Quizplus · Accepted Answer

Account planning utilizes research to gather insights about the target audience and inform the creative process, ultimately fostering a stronger relationship between consumer and brand. Empowerment, customer transformation, relationship marketing, and relationship research are all related concepts but do not specifically address the use of research in the creative process.

_____ Uses Research to Focus the Creative Process in Order