To help food advertisers produce more effective advertising,the Food Marketing Institute did a study that asked respondents which of four reasons best explained why they wanted to eat more nutritiously: to lose weight,to prevent health problems later in life,to follow their doctor's advice,or to manage an existing medical condition.The answer to this question is an example of _____ research.

Question

Quizplus · Accepted Answer

The question asks for a specific reason or rationale for wanting to eat more nutritiously, which can be measured quantitatively through the responses of the study participants. Therefore, the answer is quantitative research.

To Help Food Advertisers Produce More Effective Advertising,the Food Marketing