Kraft Foods brought together a group of twenty mothers to discuss their views of Kraft Singles in comparison to less expensive brands.The conversation was run by a trained researcher who led the _____ to reveal the participants' true feelings about the products.

Question

Quizplus · Accepted Answer

The use of a trained researcher, a group of participants discussing their views, and the goal of revealing true feelings all point to this being a focus group.

Kraft Foods Brought Together a Group of Twenty Mothers to Discuss