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To Help Food Advertisers Produce More Effective Advertising,the Food Marketing

Question 75

Multiple Choice

To help food advertisers produce more effective advertising,the Food Marketing Institute did a study in which it asked respondents which reason best described why they wanted to eat more nutritiously: (a) to lose weight; (b) to prevent health problems later in life; (c) to follow their doctor's advice; or (d) to manage an existing medical condition.This was more than likely an example of a(n) _____ question.


A) open-ended
B) multiple choice
C) dichotomous
D) bipolar
E) tabulation

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