Conditioning theory of learning applies to the simple,basic,and low involvement purchases that consumers make every day.

Question

Quizplus · Accepted Answer

Conditioning theory of learning is applicable in situations where consumer behavior is largely based on low involvement and habit. In such cases, consumers react to environmental stimuli in a predictable and habitual manner, making it easier for marketers to influence their purchase decisions using different forms of conditioning techniques.

Conditioning Theory of Learning Applies to the Simple,basic,and Low Involvement