_____ is the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.
A) Consumer behavior
B) Stimulus response
C) Cognitive learning
D) Psychological response
E) Customer fulfillment

Question

Quizplus · Accepted Answer

Consumer behavior refers to the process through which individuals or groups select, purchase, use, and dispose of products to satisfy their needs and wants. It involves both mental and emotional processes as well as physical activities related to the consumption of goods and services.

_____ Is the Mental and Emotional Processes and the Physical