Maslow's hierarchy of needs helps researchers
A) create habit-breaking attitudes.
B) learn how to control selective perception.
C) understand how culture influences consumer behavior.
D) control the amount and type of feedback.
E) better understand what motivates consumers.

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs is a well-known theory that explains human motivation and behavior, including consumer behavior. By understanding the different levels of needs that individuals have, marketers can create products and services that better meet their customers' needs and desires, ultimately driving sales and revenue. Therefore, Maslow's theory helps researchers better understand what motivates consumers.

Maslow's Hierarchy of Needs Helps Researchers