Consumers' evoked sets are
A) those members of the buyer's family who must be considered when a product is selected for purchase.
B) the combination of products that consumers finally select for their use.
C) the alternative goods and services that consumers evaluate before making decisions.
D) the environments that affect the decision-making process.
E) the relevant reference group(s) for a particular purchase.

Question

Quizplus · Accepted Answer

Consumers' evoked sets refer to the alternative goods and services that consumers evaluate before making decisions. This is the set of options or choices that a consumer considers when making a purchase decision, and it can be influenced by factors such as individual preferences, past experiences, and marketing influences. The evoked set represents the range of options that a consumer is willing to consider, and ultimately will lead to the final product or service choice.

Consumers' Evoked Sets Are