Advertising for a movie that describes the film as a "family-filled riot of fun" is relying on benefit segmentation.

Question

Quizplus · Accepted Answer

Benefit segmentation is a strategy that involves dividing the market based on the benefits or needs that consumers have for a product. Describing a movie as a "family-filled riot of fun" suggests that the benefit or need that the movie fulfills is entertainment for families, which is a form of benefit segmentation.

Advertising for a Movie That Describes the Film as a "Family-Filled