With _____,marketers group people by their values,attitudes,personality,and lifestyle.
A) demographics
B) psychographics
C) geodemographics
D) attitudinal positioning
E) lifestyle positioning

Question

Quizplus · Accepted Answer

Psychographics is the process of grouping people based on their values, attitudes, personality, and lifestyle. Demographics (A) group people by basic demographic characteristics like age, gender, income, etc. Geodemographics (C) group people by their geographic location and neighborhood. Attitudinal positioning (D) refers to positioning a brand based on consumer attitudes towards a product or service. Lifestyle positioning (E) refers to positioning a brand based on consumer lifestyle preferences.

With _____,Marketers Group People by Their Values,attitudes,personality,and Lifestyle