Many book publishers,such as Penguin Books,provide resellers with elaborate point-of-purchase displays to encourage resellers to stock and promote the publisher's lead books.In this example,Penguin is using a

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Penguin is using a push strategy, which involves promoting the product to resellers to encourage them to stock it and promote it to customers. The point-of-purchase displays are a type of promotional tool used in push strategies.

Many Book Publishers,such as Penguin Books,provide Resellers with Elaborate Point-Of-Purchase