The _____ stage of the product life cycle is characterized by rapid market expansion,more and more customers,and a decrease in total advertising expenditures as a percentage of total sales.
A) pioneering
B) introductory
C) maturity
D) growth
E) revitalization

Question

Quizplus · Accepted Answer

The characteristics described in the question are all indicative of the growth stage of the product life cycle. During this stage, sales and revenue increase rapidly as the product gains more widespread acceptance and adoption among customers. As a result, advertising expenditures typically decline as a percentage of sales, since the product is gaining momentum and generating its own buzz in the market.

The _____ Stage of the Product Life Cycle Is Characterized