_____ is the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.
A) Brand acceptance
B) Market value
C) Brand commitment
D) Brand equity
E) Product loyalty

Question

Quizplus · Accepted Answer

Brand equity is the total value that a brand adds to a product, beyond the functional benefits of the product itself. It represents the brand's reputation, how well-known it is, and the associations that consumers make with it. It is based on the perceptions and attitudes that consumers have towards the brand, and can be measured in various ways, such as market share, sales figures, or consumer surveys. Brand equity is built up over time through consistent branding, advertising, and quality product offerings.

_____ Is the Totality of What Consumers,distributors,dealers,and Competitors Feel and Think