One of the primary differences between national and local advertisers is that national advertisers plan strategically and local advertisers think tactically.

Question

Quizplus · Accepted Answer

National advertisers typically have a broader target audience and a larger budget, allowing them to plan strategic, long-term campaigns aimed at building brand awareness and loyalty. Local advertisers, on the other hand, often have a smaller target audience and a more limited budget, leading them to focus on tactical, short-term promotions aimed at driving immediate sales.

One of the Primary Differences Between National and Local Advertisers