Which of the following is an example of integrated marketing communications?
A) a coupon in a local newspaper offering two-for-one printer cartridges at Office Depot
B) an ad for American Express offering bonus air miles for purchases at restaurants, hotels, and car rental agencies
C) a television ad for Toyota describing the company's work to improve safety standards after a recent recall for brake failures
D) an ad announcing GE appliances on sale for the holidays with free lifetime warranties available only at Best Buy for a limited time
E) a series of ads on Facebook, in mailings, and on television from Ralph Rubio's Mexican Restaurant describing the excellent service
Correct Answer:
Verified
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