A manufacturer of _____ would be most likely to use a business-to-business agency.

Question

Quizplus · Accepted Answer

A manufacturer of complex and expensive products such as X-ray machines would require the services of a business-to-business agency, which specializes in marketing and selling to other businesses. They would need an agency that can handle technical details, negotiations, and long-term relationships with other companies. Greeting cards, personal laptops, designer apparel, and monogrammed towels are typically sold directly to consumers or through retail channels.

A Manufacturer of _____ Would Be Most Likely to Use