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When an Advertiser Asks for Speculative Presentation,the Ad Agency Is

Question 76

Multiple Choice

When an advertiser asks for speculative presentation,the ad agency is expected to


A) give a presentation of what the agency intends to do for the advertiser.
B) infer what the market is for a particular product based on experience with other clients.
C) show a portfolio of previous campaigns.
D) improvise a storyboard based on brainstorming during a meeting.
E) present three-dimensional advertising plan.

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