When Miller Brewing advertises that its Miller 64 brand of beer has fewer calories than Bud Light,Miller Brewing is using comparative advertising.

Question

Quizplus · Accepted Answer

Comparative advertising is when a company compares their product directly to a competitor's product to showcase a superiority or advantage. In this case, Miller Brewing is comparing the calorie count of Miller 64 to Bud Light to show that their product is a healthier choice.

When Miller Brewing Advertises That Its Miller 64 Brand of Beer