In declining markets,what effect does advertising have on primary demand?
A) Advertising can turn the market around and make the product category popular again.
B) Advertising can slow the rate of product decline somewhat.
C) Advertising moves products quickly through the product life cycle.
D) Advertising helps people choose between brands by providing price information.
E) Advertising helps get new product categories off the ground by creating demand.

Question

Quizplus · Accepted Answer

In declining markets, primary demand is already decreasing due to various factors like economic recession or competition, but advertising can help slow down the rate of decline somewhat by reminding consumers of the benefits of the product and encouraging them to keep purchasing. However, it cannot turn the market around completely or create demand for new product categories. Additionally, advertising may not necessarily provide price information, as there are other marketing tactics for that purpose.

In Declining Markets,what Effect Does Advertising Have on Primary Demand