Which theory states that advertising allows companies to compete more effectively for consumer dollars and keeps consumers informed of their selection alternatives if the economy produces more goods and services than can be consumed?

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The abundance principle states that advertising allows companies to compete more effectively for consumer dollars and keeps consumers informed of their selection alternatives if the economy produces more goods and services than can be consumed. This theory suggests that in a market with an excess supply of products, advertising is necessary to stimulate consumer demand and shift the surplus products.

Which Theory States That Advertising Allows Companies to Compete More