According to Wilson Bryan Key,subliminal advertising
A) works by creating a need for previously unsought products.
B) involves providing an incomplete amount of information to consumers.
C) relies on embedded messages that seduce consumers into making purchases.
D) degrades people's value systems by promoting materialism and hedonism.
E) results in a normative demand cycle for most mature products and services.

Question

Quizplus · Accepted Answer

Wilson Bryan Key believed that subliminal advertising relied on embedded messages that seduced consumers into making purchases. He argued that these messages were often sexual or based on unconscious desires, and could be used to create a need for previously unsought products. However, it is important to note that the effectiveness of subliminal advertising is a controversial topic, with some researchers questioning whether it has any real impact on consumer behavior.

According to Wilson Bryan Key,subliminal Advertising