The National Advertising Division (NAD)of the Advertising Self-Regulatory Council (ASRC)

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The National Advertising Division (NAD) is a branch of the Advertising Self-Regulatory Council (ASRC) that monitors advertising practices and reviews complaints from consumers about advertising. They work to ensure that advertising is truthful, accurate, and not misleading. While they may interact with the Better Business Bureau and other organizations, their primary role is to regulate advertising practices. They also work closely with the National Advertising Review Board (NARB), but they are not an appeal board for decisions made by the NARB.