Which of the following statements about word-of-mouth advertising is true?

Question

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Word-of-mouth advertising is becoming an advertising medium because of the rise of social media platforms such as Facebook, Twitter, and Instagram. These platforms allow consumers to share their thoughts and experiences about products and services with a wide audience, and businesses can leverage this by encouraging and incentivizing positive word-of-mouth.

Which of the Following Statements About Word-Of-Mouth Advertising Is True