When Subway uses the slogan "Eat fresh" to appeal to consumers who want healthier fast food,it is using the strategy of

Question

Quizplus · Accepted Answer

Subway is positioning itself as a healthier alternative to other fast food options by using the slogan "Eat fresh." Positioning is the process of creating a unique image and value proposition in the minds of consumers to differentiate a product/service from its competitors.

When Subway Uses the Slogan "Eat Fresh" to Appeal to Consumers