For years Levi-Strauss advertised its jeans to baby boomers because that is what most baby boomers wore during the 1960s,and many baby boomers are trying to buy back their youth.Unfortunately,this strategy of making Levi's a baby boomer icon has decreased the brand's appeal to today's teens,who perceive the Levi's brand as old-fashioned.In this example,the _____ did not produce a positive effect.

Question

Quizplus · Accepted Answer

The positioning strategy of making Levi's a baby boomer icon did not produce a positive effect because it decreased the brand's appeal to today's teens. This shows that the positioning strategy was not well-suited to the target audience and did not communicate the brand's value proposition effectively.

For Years Levi-Strauss Advertised Its Jeans to Baby Boomers Because