One benefit of test marketing is that the marketing activity is shielded from competitors.
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Q10: Without the Internet,it would be impossible to
Q11: Increasing globalization of markets and of competition
Q12: The Internet offers a fast,cost-effective way to
Q13: Concept tests are considered fairly good predictors
Q14: For a firm that adheres to the
Q16: Seven employees from a company are trying
Q17: It is considered inefficient to use concept
Q18: A firm's new-product strategy links the new-product
Q19: A product must be a discontinuous innovation
Q20: A test market is one example of
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