For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.
A) discontinuous innovation
B) niche
C) new-product-line
D) retargeting
E) repositioning

Question

Quizplus · Accepted Answer

One way to create innovative products is to target new markets through repositioning.Repositioning is an attempt to change the market's perception of a product.

For Years,Diet Dr