When selecting a test market city,a researcher should look for a city:
A) where the demographics and purchasing habits mirror the overall market for the product
B) that has media spillover from other cities to increase media alternatives
C) that is as large as possible
D) that has limited distribution
E) where there is no competition

Question

Quizplus · Accepted Answer

Test marketing is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.The market city should be similar to the overall market for accuracy of results.

When Selecting a Test Market City,a Researcher Should Look for a City