You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.To keep your product from entering the decline stage,you should:
A) use promotion to increase primary demand for trampolines
B) abandon peripheral target markets for trampolines
C) raise the price of your trampolines because customers are not price sensitive in this stage
D) eliminate all unnecessary marketing expense
E) promote trampolines heavily to dealers and customers

Question

Quizplus · Accepted Answer

Promoting the trampolines heavily to dealers and customers is the best option to keep the product from entering the decline stage during the maturity stage of the product life cycle. This will help increase sales and maintain market share. Abandoning peripheral target markets may result in lost sales, and raising the price may make the product less attractive to price-sensitive customers. Eliminating marketing expenses may lead to decreased brand awareness and visibility, which may negatively impact sales. Using promotion to increase primary demand may be effective in the introduction and growth stages but may not be as effective in the maturity stage.

You Are a Product Manager for a Manufacturer of Trampolines