Going to the Dogs

Going to the Dogs
Demand for pet services is greatly increasing across the United States. In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion.Daycare services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools and cushy beds for nap time.Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses.
-Refer to Going to the Dogs.Laura felt a little bad about leaving her dog,Toby,at home all day while she was at work.She remarked to a coworker one day about her concerns and was surprised when the coworker told her about the local "doggy daycare" business,which she had never heard of before.Because Laura did not know such a service existed,"doggy daycare" represented a(n) _____ to her.

A) heterogeneous shopping product
B) diffusion
C) market laggard
D) product diversification
E) innovation