Fishy Business DNA Testing Has Revealed That Sushi Bar Customers Are Not

Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for. Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute, a banned fish, or an endangered species. This could be the result of an honest mistake in the supply chain, or it could be a deliberate attempt to deceive buyers. However, researchers have uncovered a DNA "bar code" that can accurately identify the type of fish. While still a ways off, the scientist who developed the tuna DNA bar code envisions a small device that can provide instantaneous species identification, which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business.Tsunami,a sushi bar,takes every precaution to make sure it does not purchase any species of fish that have been classified as endangered.It partners with its suppliers to verify-as much as is possible-the species of the fish it purchases.This is an example of:

A) sustainable supply chain management
B) contract logistics
C) intermediary distribution
D) eco-marketing
E) environmental mediation