Maddie's Beverage Company has recently introduced Wateroos,eight-ounce servings of water in juice-style containers with straws,to encourage children to drink more water.Since this product is in the introductory stage of the product life cycle and as yet has no direct competition,Maddie's promotional objective should be persuasion.

Question

Quizplus · Accepted Answer

Early in the life cycle,the primary focus of promotions should be to inform consumers of the product.

Maddie's Beverage Company Has Recently Introduced Wateroos,eight-Ounce Servings of Water