The main function of a promotional strategy is to:
A) convince the target customers that a firm's products offer competitive advantages over those of its competition
B) find a niche in the marketplace for the firm and its products
C) provide the firm with research information about the success of its marketing effort
D) create efficient distribution channels
E) guarantee control over the length of the stages of the product life cycle

Question

Quizplus · Accepted Answer

The function of a promotional strategy is to convince the target customers that the goods and services offered provide a competitive advantage over the competition.

The Main Function of a Promotional Strategy Is To