The National Pork Board wants to create more consumer demand for pork products.The board has developed a(n)_____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.
A) promotional strategy
B) tactic for communication
C) mass aggregation strategy
D) communication objective
E) informative strategy

Question

Quizplus · Accepted Answer

Promotional strategy is a plan for the optimal use of the elements of the promotional mix.

The National Pork Board Wants to Create More Consumer Demand