The ads for Don Francisco's ground coffee simply state,"The highest quality coffee doesn't have to be expensive." This is an example of how a product communicates its _____ with promotion.
A) marketing mix
B) comparative differentiation
C) competitive advantage
D) researchable objective
E) promotional theme

Question

Quizplus · Accepted Answer

A competitive advantage is a set of unique features of a company and its product perceived by the target market as significant and superior to the competition.It may be based on a scientific discovery,but the company didn't create it by saying it.

The Ads for Don Francisco's Ground Coffee Simply State,"The Highest