For its new Jeep Compass,DaimlerChrysler launched a campaign targeting young,hip consumers.To reach its target,Jeep's advertising agency used music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency devised a host of bobblehead characters that represented the wide variety of potential Compass buyers.DaimlerChrysler was the _____ of the message in this communication process.
A) sender
B) decoder
C) channeler
D) receiver
E) communicator

Question

Quizplus · Accepted Answer

The sender is the originator of the message in the communication process.

For Its New Jeep Compass,DaimlerChrysler Launched a Campaign Targeting Young,hip