For its new Jeep Compass,DaimlerChrysler has launched a new campaign targeting young,hip consumers.To reach its target,DaimlerChrysler's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.The ad agency is acting as the _____ of the message.
A) decoder
B) sender
C) encoder
D) receiver
E) channeler

Question

Quizplus · Accepted Answer

Encoding is the conversion of the sender's ideas and thoughts into a message.

For Its New Jeep Compass,DaimlerChrysler Has Launched a New Campaign