Informative promotion is generally used:
A) when memory stimulus is needed
B) when the brand name is well-known to consumers
C) during the early stages of the product life cycle
D) during an attempt to gain the immediate action of a consumer
E) when advertising a simple,nontechnical,mature product

Question

Quizplus · Accepted Answer

Informative promotion is a necessary ingredient for increasing demand for a product category and is used when the product is introduced.

Informative Promotion Is Generally Used