When Heinz introduced its ketchup globally,it first had to deal with the fact that ketchup is not a household staple outside the United States.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising.
A) reminder
B) persuasive
C) informative
D) compulsive
E) influential

Question

Quizplus · Accepted Answer

Informative promotion seeks to convert an existing need into a want or to stimulate interest in a new product,generally during the early stages of the product life cycle.

When Heinz Introduced Its Ketchup Globally,it First Had to Deal