During a recent summer,Volvo Cars of North America drove traffic to its dealerships via a sweepstakes tied to Walt Disney's summer blockbuster Pirates of the Caribbean: Dead Man's Chest.This was an example of:
A) a sales promotion.
B) publicity.
C) advertising.
D) implicit communications.
E) a personal sales presentation.
Correct Answer:
Verified
Q42: Which of the following statements about advertising
Q68: Which of the following products is MOST
Q84: Social media include all of the following
Q90: Publicity:
A) will never damage a company because
Q93: The five major promotional tools (advertising,personal selling,sales
Q94: A $1-off coupon for Carnation Instant Breakfast
Q96: The Steel Recycling Institute is an industry
Q98: The promotional mix consists of:
A) advertising, publicity,
Q99: Public information about a company,good,or service appearing
Q100: Hasbro,Inc.hired actress Jamie Lee Curtis as its
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents