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To Increase Its Revenues,US Airways Has Decided to Sell Space

Question 107

Multiple Choice
To increase its revenues,US Airways has decided to sell space on airsickness bags to sponsoring companies as a different medium for their promotional messages.The most effective promotional method for US Airways to use to find companies that would like to pay to have their promotional messages delivered to the hundred or so travelers on each of its flights would be:

To increase its revenues,US Airways has decided to sell space on airsickness bags to sponsoring companies as a different medium for their promotional messages.The most effective promotional method for US Airways to use to find companies that would like to pay to have their promotional messages delivered to the hundred or so travelers on each of its flights would be:


A) push advertising.
B) personal selling.
C) direct advertising.
D) sales promotions.
E) publicity.

Correct Answer:

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