In January 2005,Burger King Sponsored the Opener of the Third

In January 2005,Burger King sponsored the opener of the third season of The Apprentice.The Apprentice sponsorship was an important element in Burger King's overall marketing strategy to build social currency for the brand through contests,advertising,and other sales promotion.That is,the brand set out to reverse negative perceptions of Burger King through the use of a consistent and coordinated promotional message.Burger King used:

A) coordinational promotion.
B) promotional mixing.
C) integrated marketing communications.
D) creative selling.
E) processed marketing.