An ad in a trade magazine targeted to veterinarians urges them to prescribe Hepato for cats and dogs with damaged livers.This ad was placed by the product's manufacturer.This ad is an example of how manufacturers use a(n)_____ strategy.

Question

Quizplus · Accepted Answer

A push strategy is a marketing strategy that uses trade advertising to convince a retailer (in this case the veterinarian)to carry and sell particular merchandise.

An Ad in a Trade Magazine Targeted to Veterinarians Urges