Procter & Gamble uses cents-off campaigns,couponing,and free samples to increase sales of Tide detergent.In other words,it uses a _____ promotional strategy.
A) push
B) personal selling
C) pull
D) reinforcing
E) kinetic

Question

Quizplus · Accepted Answer

Procter & Gamble uses pull promotional strategy by offering cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. These strategies attract customers towards the product and encourage them to try it, thereby resulting in an increase in sales.

Procter & Gamble Uses Cents-Off Campaigns,couponing,and Free Samples to Increase